Simplifying product strategy...

Whether you are targeting a new product idea, re-igniting growth or shifting your business model, it’s critical to invest in a plan.

How We Help

Product Strategy

A successful product strategy marries brand vision and mission with a product plan that offers a unique value proposition with clear market positioning. It may be a single item or a collection of related items but it must offer the consumer a unique value & benefit. Once identified we set out to develop and market product that is both meaningful for the consumer can scale profitably.

ESSENTIAL TOOLS

  • ‘Brand Bible’ outlining mission, values, ethos’ of the brand intent while also offering clarity on brand standards and guidelines.

  • ‘Product Strategy’ including consumer, trend and marketplace analysis with clear target of the white space opportunity. A comprehensive overview of target consumer, competition and product value proposition.

  • ‘Go To Market Strategy’ which outlines a timeline of outlines all marketing strategies necessary to create brand and market impact. Align all media’s to tell powerful brand story and message to drive traffic, establish consumer base for consumer acquisition, retention and repeat purchasing behaviors.

Product Development & Management

Product development & management strategies evolve, manage and expand marketshare to drive growth and profitability. These tools support consistencies to brand and product strategies but remain fluid to react to consumer and marketplace shifts.

ESSENTIAL TOOLS

  • ‘Product Line Plan’ review, evaluation or creation of product assortment.

  • ‘Product Development Road Map’ clear outline of product strategy roll out and extension supported by process, tools and timeline to achieve desired outcome.

  • ‘Development Calendar’ outlines the roadmap to launch and clearly identifies functional involvement that support go to market strategy.

Supply Chain

The essential to management of the flow of goods, external partners and services that transform materials into final products. Here in lies many opportunities to shorten lead times, increase efficiencies, manage costs and increase profit.

ESSENTIAL TOOLS

  • ‘Financial Forecast & Plan’ to effectively purchase, price, forecast and manage inventory.

  • ‘Sourcing Plan’ to build strong and balanced supplier relationships for product development with highest quality and consistency.

  • ‘Distribution Strategy’ which outlines partners, locations, logistics and delivery to ensure timely, safe, and cost aware product deliveries.

Recent Work