A magical retail concept positions itself to a global brand

The Opportunity

To capture the magic of an enchanting and successful brick & mortar retail chain and transform it to a brand with connected product collections that capture the brand spirit and connect with the consumer through rich storytelling. A current passion project is focus on brand visioning that distinctly forms the brand’s path across product, marketing, distribution and finance.

Metrics and Outcomes

Edit to focus


4x growth in 2022


Build awinning team


Establish core pillars


5 year growth strategy