Transforming a 3rd Party Retailer to a Global Apparel Brand
The Opportunity
Create a unified apparel brand with global vision and opportunity
The Story
As Chief Product Officer of a high energy start-up, I lead the evolution from a 3rd party retailer to a unified global apparel brand. Together we created a 3 year 3x growth strategy that included inventions of product, marketing and distribution strategies that would align to deliver best in class omni-channel product with energizing and cohesive storytelling. Strategic initiatives included all aspects of product creation management and marketing, strengthened by growing team talent and aligning cross-functional partners of supply chain, distribution and finance.
Metrics and Outcomes