A global innovation brand hits a sales performance plateau...
The Opportunity
The reinvention of a Cult-Favorite Style
The Solution
Diving deep into and with the consumer to gain insights to uncover hidden opportunities to improve and grow this coveted style. The strategy created improved the experience while elevating and perfecting fit, design, and materials. The result created global adoption, exceeding revenue expectations 10x and became the brands 1st #1 apparel style.
Metrics and Outcomes